Half of new ads are switched off within 3 weeks.

We have watched every new ad from 1,130 brands since October 2026, 0 launches so far, and checked on each of them every week. This is what is changing in Meta advertising, and what only looks like it is.

0 ads / 1,130 brands / 36 categories / November 2026

Blackstone Products ad

Blackstone Products

Ran 9 days

KB Home ad

KB Home

Ran 9 days

Real ads, real run times

How long ads last

Only 1 in 4 new ads is still running a month later.

Brands switch most ads off within weeks. Of every ad launched since October, this is how many were still running each week after launch: 2% make it to 20 weeks.

Share of new ads still running, by weeks since launch

269,309 ads from 779 brands, checked every week.

Launched in October, still running

The oldest ads we watched from day one that are still live. One per brand; open any of them.

8 daysRunning

Blackstone Products

8 daysRunning

KB Home

1 dayRunning

Join ZOE

1 dayRunning

Digby Brown Solicitors

7 daysRunning

GlassesUSA.com

New todayRunning

CertaPro Painters

Read more: how long ads lastBy market and by format, whether ads are lasting longer than they did, and how old what is running today is.Open the full history

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