English
German, 2 credits
Paying for 21 markets when you sell in one
On Adward, "1 credit = 1 finished creative": generated, rewritten natively for any of its 21 EU markets with that market's claims rules applied, and sized for Meta and Google. For a brand launching in Germany, Poland and Italy at once, that's the job, and the homepage pitch, "Create Ads That Perform in Every European Market", says so.
If most of your sales come from one market and your budget runs through Ads Manager, the bottleneck is somewhere else: knowing which angles competitors keep paying for, having video to test, and getting ads live without a round of downloads and uploads.
Adward's price per ad next to ours
Adward Starter
Per image ad: €0.22 (about $0.25)
- Price a month
- €22
- What it buys
- 100 finished creatives
Adward Growth
Per image ad: €0.25 (about $0.28)
- Price a month
- €50
- What it buys
- 200 finished creatives
Adward Business
Per image ad: €0.25 (about $0.28)
- Price a month
- €100
- What it buys
- 400 finished creatives
AdMakeAI Starter
Per image ad: $0.16 Fast, $0.62 Sharp
- Price a month
- $39
- What it buys
- 250 Fast or 62 Sharp images
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| Plan | Price a month | What it buys | Per image ad |
|---|---|---|---|
| Adward Starter | €22 | 100 finished creatives | €0.22 (about $0.25) |
| Adward Growth | €50 | 200 finished creatives | €0.25 (about $0.28) |
| Adward Business | €100 | 400 finished creatives | €0.25 (about $0.28) |
| AdMakeAI Starter | $39 | 250 Fast or 62 Sharp images | $0.16 Fast, $0.62 Sharp |
Adward: adward.io/pricing, October 18, 2026, monthly, excluding VAT and first-month bonus credits. Adward charges per kept ad, since rejects get their credit back; we charge per generation. USD at the ECB rate of October 16, 2026, €1 = $1.1253.
At Sharp, and once you count its credit-back, Adward is the cheaper of the two per kept ad. The reason to switch is the Meta work around the ad.
Where Adward wins and where it stops
Built for
Before you pay
Rejected ads
Unused credits
Languages
Seats
Competitor research
Video
Into Meta
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| Feature | AdMakeAI | Adward |
|---|---|---|
| Built for | Meta-first brands, in one market or several | Brands localizing statics across 21 EU markets |
| Before you pay | Signup credits to test with | No trial; 30-day money back |
| Rejected ads | Charged per generation; failures refunded | Credit back on any creative you won't use |
| Unused credits | Reset monthly | Roll over |
| Languages | Translation into 34 languages, 2 credits each | Native rewrites in 20+ EU languages, with claims rules |
| Seats | One login | Unlimited seats and brands |
| Competitor research | Brands you name, tracked in the Meta Ad Library | A library of European ads, filtered by market |
| Video | UGC clips rendered with AI actors | Briefs for a creator to film |
| Into Meta | Pushed to your ad set as paused drafts | Download and upload yourself |
Adward rows from its homepage and pricing page.
A week on Meta in AdMakeAI
- Track the competitors you name in Ad Research and see which Meta ads they keep running.
- Make a set of up to 15 statics on the angle that keeps showing up, at 2 credits an ad on Fast.
- Render the same hook as a UGC clip with an AI actor in the UGC generator.
- Send the best ones to Ads Manager as paused drafts, then give each a small budget.
- Take the winner to your second market in the ad translator, like the German ad above.
Which one fits the markets you sell in
Stay with Adward if you
- Sell in several EU markets at once and need native copy in each
- Need each country's claims rules applied as the ad is made
- Want unlimited seats and brands for one price
- Want credits back on the ads you reject
Move to AdMakeAI if you
- Sell in one or two markets and spend most of your budget on Meta
- Want to see what competitors keep running before you brief
- Need UGC video rendered, not briefed
- Want ads to land in your ad set instead of a downloads folder
Questions about Adward
How much does Adward cost?
Starter is €22 a month for 100 credits, Growth €50 for 200 and Business €100 for 400, billed monthly and excluding VAT. Every plan includes unlimited seats and brands.
What is an Adward credit?
One finished creative: generated, localized and sized. That's €0.22 on Starter and €0.25 on the bigger plans, and Adward returns the credit for any creative you won't use or edit.
Does Adward have a free trial?
No. Adward gives 100% money back within 30 days of a monthly charge instead. AdMakeAI's signup credits let you test it on your own product before you pay anything.
Does Adward make video ads?
Its video feature, the Creative Strategist, writes UGC and B-roll briefs, with the hook, shot list and talking points, for a creator to film. AdMakeAI renders UGC clips of up to 20 seconds with AI actors, on paid plans.
Can Adward publish to Facebook Ads?
Its site doesn't describe publishing: you download the ads and upload them to Meta or Google. AdMakeAI sends finished ads to your Meta ad set as paused drafts.
Does AdMakeAI translate ads?
Yes, into 34 languages at 2 credits per language, with the layout kept. Up to 4 languages go in one run.
Start with the market you sell in
Test it on your own product with 30 free credits, no card. Running ads starts at $39, and a winner goes to another language for 2 credits.