The services ad playbook, from 11,170 real ads.

Agencies & B2B Services

645 ads

• Ads that start with the problem: 54% here, 23% across the rest of services.

Dental, Vision & Hearing

1218 ads

Follows the services playbook closely. Nothing stands out yet.

Education & Courses

1739 ads

• Ads that play on aspiration: 50% here, 14% across the rest of services.
• The "Results" angle: 40% here, 15% across the rest of services.

Home Improvement

1167 ads

• Discount offers: 35% here, 8% across the rest of services.
• Sale promo ads: 41% here, 14% across the rest of services.

Home Services

1164 ads

• The "Health and safety" angle: 20% here, 8% across the rest of services.
• Ads that play on relief: 33% here, 16% across the rest of services.

Insurance

1527 ads

• The "Health and safety" angle: 30% here, 6% across the rest of services.
• Ads that play on safety: 44% here, 19% across the rest of services.

Legal Services

481 ads

• Problem and solution ads: 66% here, 22% across the rest of services.
• Ads that start with the problem: 64% here, 23% across the rest of services.

Med Spa & Aesthetics

878 ads

• The "Results" angle: 46% here, 16% across the rest of services.
• UGC style ads: 36% here, 18% across the rest of services.

Real Estate

1317 ads

• Product showcase ads: 37% here, 17% across the rest of services.
• Aspirational copy: 20% here, 8% across the rest of services.

Telehealth

701 ads

• Ads that play on relief: 38% here, 16% across the rest of services.
• The "Saves time" angle: 30% here, 11% across the rest of services.

Trading & Investing Education

333 ads

• Free guide or tool offers: 26% here, 3% across the rest of services.
• The "Make money" angle: 25% here, 3% across the rest of services.