Top SaaS and software ads brands keep paying for

Real Facebook and Instagram ads from 136 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

803 ads · 1,446 dynamic and repeat ads hidden · Show all

Longest running Newest

803 ads · 1,446 dynamic and repeat ads hidden · Show all

2.2 yearsRunning

JobSwipe

Screenshot Product demo Statistic

2.1 yearsuntil Aug

Gossip Harbor2 versions

Animation Product showcase Question

2 yearsRunning

BodyFast Intermittent Fasting App3 versions

UGC style Social proof Social proof

1.8 yearsuntil Jun

BetterMe

UGC style Product showcase

1.8 yearsRunning

Fiitgshop.com

UGC style Sale promo Under 20% off

1.7 yearsRunning

Fiitgshop.com2 versions

Designed graphic Product showcase Benefit claim

1.4 yearsRunning

BodyFast Intermittent Fasting App7 versions

Screenshot Product demo Question

1.3 yearsRunning

JobSwipe

Screenshot Product demo Benefit claim

1.3 yearsRunning

Dave Ramsey3 versions

Pro shoot Social proof Benefit claim

1.3 yearsuntil Mar

Grammarly2 versions

Designed graphic Problem and solution

1.3 yearsRunning

Dave Ramsey3 versions

Pro shoot Product showcase

1.3 yearsRunning

Omnisend2 versions

1.2 yearsuntil Jun

Remitly

Designed graphic Lifestyle Question

1.2 yearsuntil Jun

Remitly

Designed graphic Listicle Statistic

1.1 yearsRunning

Talkspace

Screenshot Product demo Social proof

1 yearuntil Aug

Taimi

UGC style Product showcase Question

1 yearuntil Jun

Speechify2 versions

UGC style Problem and solution Pain point

1 yearuntil Jul

Speechify

UGC style Product demo Benefit claim

11 monthsuntil Jul

ServiceTitan2 versions

Pro shoot Testimonial Benefit claim

11 monthsuntil Jun

ServiceTitan

Designed graphic Product demo Benefit claim

11 monthsRunning

Freedom Debt Relief6 versions

Designed graphic Product showcase Benefit claim

10 monthsRunning

Talkspace

Designed graphic Problem and solution

10 monthsRunning

LendingTree

Designed graphic Product showcase

10 monthsuntil Jun

Grammarly

UGC style Product demo Benefit claim

9 monthsuntil Aug

Photoroom9 versions

Pro shoot Product demo Benefit claim

9 monthsuntil Aug

Photoroom4 versions

UGC style Before and after

9 monthsuntil Aug

Cleo

UGC style Social proof Social proof

9 monthsRunning

Typeform

Designed graphic Product demo Benefit claim

9 monthsRunning

Typeform

Designed graphic Product demo Benefit claim

9 monthsuntil Jun

Coffee Meets Bagel

UGC style Relatable POV

What stands out in software ads

Read the software report

App screen layouts are 11x as common in software as in other markets.
276 of 1,922 ads/See them
Ads that introduce the product make up 50% of ads that last and 30% of new ads.
343 of 684 ads/See them

When software ads make an offer

Half of new software ads are switched off within 3 weeks.See what is changing

Every SaaS and software advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

Browse the brands

Top ads by industry

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What works in SaaS and software ads

30 free creditsNo card~30s per ad