Top Lending & Credit ads brands keep paying for

Real Facebook and Instagram ads from 16 brands, ranked by how long they have run. Nobody funds a losing ad for six months, so start with the oldest.

See what these ads have in common

Longest runners here

All Image Video Carousel

72 ads · 189 dynamic and repeat ads hidden · Show all

Longest running Newest

72 ads · 189 dynamic and repeat ads hidden · Show all

11 monthsRunning

Freedom Debt Relief6 versions

Designed graphic Product showcase Benefit claim

10 monthsRunning

LendingTree

Designed graphic Product showcase

8 monthsRunning

Freedom Debt Relief

Designed graphic Us vs them Question

7 monthsRunning

LendingTree

Pro shoot Product demo Audience callout Life event

4 monthsRunning

Lexington Law Firm

Designed graphic Problem and solution Pain point

4 monthsRunning

OneMain Financial20 versions

Text only Problem and solution Pain point

4 monthsRunning

Lendio

Text only Product showcase Benefit claim

4 monthsRunning

Dovly

Designed graphic Before and after Benefit claim

3 monthsRunning

OneMain Financial42 versions

Designed graphic Testimonial

2 monthsRunning

Lexington Law Firm

UGC style Problem and solution

2 monthsuntil Jun

Americor8 versions

UGC style Social proof Contrarian take 40 to 59% off

2 monthsRunning

Figure

Pro shoot Us vs them

59 daysRunning

Upstart2 versions

Designed graphic Problem and solution Offer first

56 daysRunning

Lendio

Designed graphic Product showcase Benefit claim

51 daysuntil Aug

Americans for Prosperity59 versions

Designed graphic Problem and solution Pain point

51 daysRunning

Americans for Prosperity3 versions

Pro shoot Lifestyle Question

45 daysRunning

Upstart2 versions

Pro shoot Lifestyle Benefit claim

43 daysRunning

NetCredit3 versions

Pro shoot Problem and solution Benefit claim

43 daysRunning

NetCredit3 versions

Pro shoot Product showcase Benefit claim

39 daysRunning

Figure2 versions

Designed graphic Us vs them Benefit claim

34 daysuntil Jun

LendingClub

Designed graphic Us vs them Contrarian take

31 daysRunning

Accredited Debt Relief

UGC style Social proof

30 daysRunning

Accredited Debt Relief

Designed graphic Problem and solution Question

27 daysRunning

Caribou3 versions

Designed graphic Problem and solution Benefit claim 60% off or more

5 daysRunning

Avant

Designed graphic Product showcase Curiosity gap

3 daysRunning

EarnIn

UGC style Problem and solution How-to

2 daysRunning

Dovly

Designed graphic Problem and solution Benefit claim

8 monthsRunning

Freedom Debt Relief

Designed graphic Problem and solution Offer first

8 monthsRunning

Freedom Debt Relief

Designed graphic Testimonial Social proof

6 monthsRunning

LendingTree13 versions

Designed graphic

What stands out in Lending & Credit ads

Read the software report

Free quote or consult offers are 37x as common in Lending & Credit as in the rest of software.
55 of 229 ads/See them
Problem and solution ads are 2.8x as common in Lending & Credit as in the rest of software.
88 of 229 ads/See them

When Lending & Credit ads make an offer

Half of new software ads are switched off within 3 weeks.See what is changing

Every Lending & Credit advertiser we track

Open a brand to see everything it is running right now, how often it launches, and its longest runners.

Browse the brands

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What works in SaaS and software ads

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