First Lite is running 880 Facebook ads right now.

Nobody funds a losing ad for years, so start with the ones that ran longest and remix the one that fits your product.

new in 30 days
+173
longest run
1.3 years
page likes
236K

Updated Nov 4·Meta Ad Library ·Search live

The ads First Lite kept paying for.

Ranked by days on air, live and retired. An ad that runs for a year is an ad that keeps making money.

1.2 yearsuntil Jul

Remix

The Trace System: Built for the Heat

1.1 yearsuntil Sep

Remix

Built for the Heat: Summer Essentials

1 yearuntil Jul

Remix

Built for the Heat: Summer Essentials

12 monthsuntil Jul

Remix

Built for the Heat: Summer Essentials

11 monthsuntil Jul

Remix

The Trace System: Built for the Heat

7 monthsRunning

Remix

2 versions

ThermaGrid Merino Wool

7 monthsRunning

Remix

ThermaGrid Merino Wool

7 monthsuntil Sep

Remix

All-Season. All-In.

First Lite leans on dynamic creative.

Format, launch pace and placement across 880 live ads, as of Nov 4.

42%

of live ads are dynamic creative

  • Dynamic (DCO)42%370
  • Video33%286
  • Static image15%132
  • Carousel10%92

+173

new ads in the last 30 days

Oct 6Nov 4

709 live on Oct 6, 880 on Nov 4.

100%

run on Instagram

  • Facebook100%880
  • Instagram100%880
  • Audience Network96%848
  • Messenger58%513

Most ads run on several placements at once, so shares add up past 100%.

Every active First Lite ad

Newest first, so you see what they're testing now. Open any ad for its copy, landing page and placements.

Showing 20 of 880

New todayRunning

Remix

3 versions

ThermaGrid Merino Wool

New todayRunning

Remix

2 versions

Year-Round Performer: 308 Pants

New todayRunning

Remix

2 versions

Introducing Full Curl Down Parka

New todayRunning

Remix

ThermaGrid Merino Wool

2 daysRunning

Remix

Full Curl Down Parka

2 daysRunning

Remix

Women's 308™ Pant

1 dayRunning

Remix

2 versions

ThermaGrid Merino Wool

3 daysRunning

Remix

2 versions

Bear Grease Bibs

3 daysRunning

Remix

3 versions

ThermaGrid Merino Wool

3 daysRunning

Remix

6 versions

Introducing the 308™ Wool Tracker Pant

3 daysRunning

Remix

6 versions

Introducing the 308™ Wool Tracker Pant

4 daysRunning

Remix

Back In Stock: Navigator

4 daysRunning

Remix

5 versions

Back In Stock: Navigator

4 daysRunning

Remix

5 versions

Back In Stock: Navigator

3 daysRunning

Remix

2 versions

ThermaGrid Merino Wool

4 daysRunning

Remix

5 versions

Introducing the 308™ Wool Tracker Pant

4 daysRunning

Remix

4 versions

Bear Grease Bibs

4 daysRunning

Remix

10 versions

Limited Edition

4 daysRunning

Remix

9 versions

Navigator Full Zip Hoody

4 daysRunning

Remix

14 versions

Best-in-class warmth-to-weight

Make an ad like these in one click

Pick any of First Lite's ads, swap in your own product, and Agent Flow builds the remix for you.

30 free creditsNo card~30s per ad

Questions about First Lite's ads